 | |
The Illinois Municipal League
Local Government Online
Web Portal | | |
 Newsletter
Newsletters are often expensive to print, have distribution limitations based
on costs and mailing list availability, and in
physical form often end up lost or in the trash. An
e-Marketing
subscription can be your solution! With all the time, effort and
costs related to publishing a newsletter - particularly when that newsletter is a marketing centerpiece
for your community,
business or organization - should it be limited to those you provide it to, or would you be better served
in making it available to
all those folks you don't know about?
A couple of ways exist to utilize self-publishing of a Newletter ...
-
You can "cut and paste" from an existing document or type original text. This works well for
a text page format.
-
If you have your Newsletter in a .pdf (Adobe) or MS Word file that you also publish on your own
web site, then the best
solution may be to provide a synopsis of your Newsletter with a link to the file on your web
site.
Either way, the availability of your Newsletter can be expanded to a
lot of folks who probably don't know it even exists!
Your Newlsetter might be what someone else is looking for or interested in! It could mean that
new business locating in your
community, recognizing that community group, winning over a new customer ... An
e-Marketing
subscription will put you in
control! You can change, add or delete your Newletter as needed.
While the intent is not to be, or to replace, your own web site, it is oriented
through
e-Marketing
to increasing the
probability of visitors to "find" what they need or are looking for. By publishing your Newletter
you both inform visitors and
possibly provide that gem of information that wouldn't have been known otherwise.
Through self-publishing you have total control over your Newsletter -
add, change or update your Newsletter information
as often as you want.
Linking your Directory listing with your Newsletter is an added
benefit in how
IML e-Marketing
increases your
marketing reach. When someone accesses your Directory listing - your Newsletter will also
be shown! Of course, the
opposite is also true. If someone accesses your news through Newsletter - your news is linked
to your Directory listing. This
linking to the Directory applies not only to the Newsletter but also to Calendar of
Events, Products/Services and
Announcements.
| 
