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The Illinois Municipal League
Local Government Online
Web Portal | | |
 Calendar of Events
In holding an event, getting out the word is often the determinant of the event's
success. If no one knows about the event - is
it reasonable to expect anyone to show up? Sending invitations, registration forms and other printed
media is usually how an
event is publisized. All to the good, but what about the people you didn't include in your invitation
list - or where you didn't have
a poster, or where you didn't print your ad?
An
e-Marketing
subscription that includes the Calendar of Events increases the exposure for your event.
The more
people that know about the event, the greater probability that you'll have large attendance!
The Calendar of Events is a powerful tool! It provides, through self-publishing,
the ability to:
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List the name of the Event.
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The start and end date of the Event
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The description of the Event.
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A web link for the Event. If you have your own web site you may have additional information on the Event
and possibly a
registration form.
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Include a logo or picture relating to the Event.
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Categorize the Event by Type
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Identify the Audience you think would be interested in the Event.
Through self-publishing you have total control over your Events - add as many
Events as you want, change or update your
Event information as often as you want.
Linking your Directory listing with your Calendar of Events is
an added benefit in how
IML e-Marketing
increases your
marketing reach. When someone accesses your Directory listing - your Calendar of Events
will also be shown! Of course,
the opposite is also true. If someone accesses your event through the Calendar of Events - your
event is linked to your
Directory listing. This linking to the Directory applies not only to the Calendar of
Events, but also to Products/Services,
Announcements and Newsletters.
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